WXYZ-TV Remains Detroit's Most-Watched TV Station During the November 2008 Sweep!

WXYZ-TV Remains Detroit's Most-Watched TV Station During the November 2008 Sweep!

SOUTHFIELD, Mich., Nov. 28 /PRNewswire/ -- WXYZ-TV completed the November 2008 sweep with an impressive number of First-Place finishes:

-- WXYZ-TV topped all other competitors Sign on-Sign off, finishing #1 in
Household ratings and key female and adult demographics.
-- WXYZ's Action News finished on top at Noon, 5pm, 6pm, 7pm and 11pm, in
Households and key demographic groups, especially Women 25-54.
-- WXYZ's 7pm Action News is number one among all early news programs in
Households and all adult, female and male demo categories.
-- 7pm Action News is among the strongest of all newscasts in the
market, for reaching key male viewers.

WXYZ also racked up a number of firsts in non-news programming:

-- The View dominated in all demographic categories.
-- ABC Soaps added another win in all key demos.
-- Oprah, again, outdistanced all time period challengers in Women and
Adult demographics.
-- Entertainment Tonight was #1 among female viewers, and in a virtual tie
with WDIV's Jeopardy among adult viewers.
-- ABC Prime Time programming remained ahead of all competitors by more
than a 50% margin over the next closest station.
-- ABC Nightline tied the Tonight Show among adult viewers.

The E.W. Scripps Company (www.scripps.com) is a diverse, 130 year old media enterprise with interests in broadcast television stations, newspaper publishing, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 15 markets and the Washington D.C.-based Scripps Media center, home of the Scripps Howard News Service; and United Media, the licensor and syndicator of Peanuts, Dilbert and approximately 150 other features and comics.

Source: WXYZ-TV

CONTACT: Diane Charles, +1-248-827-9402

Web site: http://www.wxyz.com/

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